Over the years, many businesses have gained or lost customers… based on how well (or how bad) they utilised their chosen Social Media platform/s. That’s why we have put together a team of social media specialists who are here to help make sure that you do it well, right from the very start.
Social Media has become an intrinsic part of our daily lives… and when I say “our”, I mean most of the world’s entire human population.
It has such a wide reach that almost every well-known brand of product or service in the world has chosen to establish their presence in some, if not all, of the most popular social media platforms today.
It’s pretty easy to understand why. They use it because it works! It’s such an effective and powerful marketing tool that can truly help build and strengthen a company’s brand awareness, which could eventually translate into more leads and sales for their products and services.
Now YOU too can do the same, by leveraging off the knowledge of our Team… even with a relatively smaller budget (compared to the giants of your chosen niche or industry).
Social Media has given small to medium businesses, from various industries, a way to reach and build a relationship with their audience and create a social proof… which in turn helps humanize their brand… therefore making it easier for their audience to “connect” with their specific products or services.
Connecting with your audience (followers) is one of the biggest benefits of having a good social media presence. This kind of marketing power used to be only available to businesses with deep pockets and who can afford to run expensive TV ads and RADIO ad campaigns.
But here’s the part where things get REALLY exciting.
Most people who use Social Media actually check or visit these platforms on a daily basis. From the time they wake up… and while enjoying their breakfast or morning coffee, then throughout their lunch hour while eating their sandwich at a park or on their desk… then again during their daily commute on trains and buses… and all the way until they get home.
And even when they get home, most people tend to check their social media while watching TV… during dinner, after dinner… and it’s also the last thing they look at before they go to bed at night.
Yes, I know… the world has gone social media crazy… right?? And you don’t have to look hard to know that this is so TRUE. Your friend does it, your workmates, colleagues and Boss do it… and so do your parents. And if you’re lucky enough to be a parent yourself, sooner or later you will realise that your kids are on Social Media as well.
In fact, there’s a good chance that YOU are also one of those people that I described above… an avid fan of social media platforms. And even if you’re not… you don’t have to be a genius to know that those hundreds and thousands of eyeballs constantly checking various social media platforms on a daily basis is GOOD NEWS for business owners like you.
Why is it good news… you might ask?? One word… EXPOSURE.
That’s right… social media has provided businesses (from various industries) a way to reach their audience several times throughout the day. Unlike Radio or TV where you have to wait for people to switch it on or tune in before they see or hear about your products or services… Social Media is already a major part of people’s daily (or even hourly) routine.
Surely you are aware that we human beings are creatures of habit… and we just can’t help but look at our phones (even when it’s not ringing), surf the net, check Facebook, Instagram, Snapchat, Twitter and more.
I’m sure by now you understand why businesses like yours are taking advantage of these incredible platforms. There has never been a better time to promote a business online… and Social Media is a MUST for most businesses who want to make their presence known in today’s competitive market place and truly reap the financial rewards for many years to come.
So the last question remains… HOW do you make sure that you capture a percentage of these social media users and make it work for your business?
Sure you can set up a Facebook, Instagram or Twitter account and start posting some content, but sooner or later you will realise that it takes an awful lot of time to maintain consistency. And that is one of the major keys to success in social media… consistency.
You need to know WHAT type of content you need to post… WHEN to post… WHICH hashtags to use… and so on and so forth. There’s a lot of factors that determine how successful you can be if you were to create all the content and manage all those social media accounts yourself. And we all know that most business operators are way too busy to do this in a way that can make a significant impact on their business.
So THAT is where we come in. We offer “done-for-you” Social Media Management services where we organise and schedule the posting of your content (photos & videos) AND manage all (or most) of your social media activities. Our team will also take the time to do the necessary research for your particular business niche to ensure that your social media campaigns are consistent, effective and reaching the right target audience.