With Over 2 Billion Active Users Every Month… There’s a Lot Of Good Reasons Why Businesses Can No Longer Ignore The Power Of The Biggest Social Media Platform In The World.
First of all, please understand that Facebook Advertising is not the same as you simply posting messages and photos on your personal Facebook profile. You can keep posting, scream and shout all day long about your products or services on your Facebook profile but it won’t make much of a difference.
That’s because Facebook’s business advertising platform is in a totally different section which most people have no idea how to access. In most cases, even those who know how to access it have no real idea HOW to properly run effective Facebook ads that will attract qualified leads or purchasers.
THAT’s where we come in. At this point, it doesn’t really matter whether you know how to use Facebook effectively or not. Just know that it is the biggest and most popular social media platform in the world and that it’s definitely one of the best marketing tools that almost any business can use to run powerful, target-specific advertising campaigns.
The brains behind Facebook’s advertising engine is so smart… that we can literally run well-crafted ad campaigns which are designed to target a very specific type of audience, who are most likely to express an interest in learning more about the products or services that you have on offer. This type of strategic audience targeting can help increase your chances of maximising your return on ad spend (ROAS) or as others like to say… your return on investment (ROI).
Hmmm… R.O.A.S…. we like that acronym! Can you see why? 🙂
A Quick Example…
John Smith has a Real Estate Agency and he wants to show his new property listings to potential buyers. We can help him create an ad specifically targeting the people within the local vicinity of the area that John’s Real Estate Agency is able to service. On top of having specific locations, we can also specify their Age, Gender and the Type Of Jobs or Industry that they work in… and much, much more. That way the ads that we are running are being presented to the exact target market that he wants. If you understand marketing… then you will know that this is money well-spent.
But it is easier said than done. The fact is, it can take a very long time and a lot of money (running test ad campaigns) before the average person can truly master how to run powerful, effective ads on Facebook. Not to mention the fact that it can literally take hours (each day) to just put together the right type of ad and launch a campaign… and follow through.
You as a business owner have much better things to do… so that’s WHY we are here. We can take this time-consuming task off your busy hands and let you do what you do best by running your business the best way you know how.
A Global Market Place
That Real Estate business example we gave (above) was just a simple business that needed access to its own local market. However, we all know that Facebook has a huge audience worldwide. So how would you like to access even just a tiny percentage of that market for your own business?
This GLOBAL audience of potential customers is perfect for any business who wish to market their products or services way beyond the borders of their own country. That’s why so many eCommerce businesses have grown and prospered through the power of this incredible advertising platform… and YOUR BUSINESS can be next.
Still wondering how powerful the Facebook advertising platform really is… and not sure what type of exposure it can offer your business? Check out the following extract from an article sourced from Statista.
(Published by J. Clement, Apr 30, 2020)
How many users does Facebook have? With over 2.6 billion monthly active users as of the first quarter of 2020, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days. During the last reported quarter, the company stated that almost 3 billion people were using at least one of the company’s core products (Facebook, WhatsApp, Instagram, or Messenger) each month.